We’ve heard over and over again that you can make a lot of money in the real-estate business. Well, let’s burst that bubble.
First of all, there’s no easy way of getting rich. Those who do portray it like that, are merely selling you a dream. Real Estate is not a get-rich-quick scheme like it’s usually painted.
To succeed as a real-estate agent, you’ve got to learn how to grow your network using the latest technology, smart marketing, and proven real estate valuation methods.
Let’s Talk Quitting Your Day Job
While there are, a good number of full-time real-estate agents, quitting your day job to venture into real-estate business full time isn’t necessary. You can, however, learn what it takes to be a professional realtor whilst you are in a full-time job. A full-time job offers the financial security you need while starting up as a real estate professional.
Let’s Talk About Getting The Right Elevator Pitch
An ‘elevator pitch’ is an effective tool to sell yourself, sell the property you’re offering and establish contacts. It is a must-have for every real estate agent and you should have it inscribed in your mind. An elevator pitch is typically brief, conversational and loaded the needful information that you should rehearse and rehearse until it becomes part of you. This statement should state:
- Who you are (your full name)
- The property you’re offering
- The name of the company you work for
- What it does and your role within the company
- Terms that are relevant to the person you’re speaking to
- Special offers
- Keep it positive, upbeat and short
Always customize the speech for each different event or meeting to make it more relevant and attractive for the expected audience. Before attending a networking event or meeting new, potential contacts, your pitch should be tailored and suited for your listener. One good thing about real estate is, it’s very relatable and versatile. There’s almost no place where you can’t pitch.
Write down your speech before you go to an event or meeting and practice. Practice it to yourself and in front of friends and colleagues until you know it by heart. Carry the written copy of the speech with you to your event or meeting so you can keep practising and checking.
Include in the speech a unique and relevant hook or offer about you and your business.
Pitch everywhere; in church, family gatherings, social gatherings, at work, public transport.
Also read: What to do while waiting to get a job
#Tip 1: Find a way to talk about what you do at every opportunity you get.
Fail Often and Fail Quickly
Truth is, no matter how good your sales pitch is, not everyone will agree to buy and that is fine. Fail often and fail quickly, be prepared to hear ‘NO’ so many times. Consider it a fantastic opportunity way to practice and refine your pitch. Take note of what works and what doesn’t. Be keen to master the lines that attract your audiences and those that make them uneasy. The goal is to get better each time.
# Tip 2: Lessons are always hard and valuable to learn, but regret doesn’t come from mistakes, it comes from action not taken.
Then the final step is, don’t make the same mistake twice. Instead, reset your strategy, get new data, make new plans, and pull the trigger when you’re ready.
Sounds good? Now, go get your money.